Do you want to increase sales because your sales are lagging? Have you considered hiring a woman?
Women in business are an exploding factor within the American economy. This growing force must be doing something right to have high profits than other business. One might even speculate that women are better sales people than men given what the research suggests.
Currently, do you have women in your sales force? If so, how is their performance to your male sales force? If not, are some of your policies negatively affecting their long term sales performance?
For example, women in sales usually are much better relationship builders than men. They will take the time to establish a relationship of trust and mutual respect.
As a sales manager and sales trainer, I have witnessed first hand that women are better in sales than men in today's business marketplace. For when women build relationships, they are building loyal customers.
From my own personal experiences as a woman sales person, woman business owner and observing others of both sexes in sales, I have observed women:
* Reacting faster to customers' calls
* Answering questions with far greater detail to ensure customer loyalty
* Going the extra mile in making sure the customer is beyond satisfied, but truly loyal
Women in business and women in sales also for the most part are not after the big, multi-dollar contracts, but rather want to demonstrate how they can handle the same, day to day sales and service. These results driven individuals understand that building a strong relationships will deliver far more in the long term from profitability to overall sales revenue. This may be why in the last decade women business owners now own 10.4 million of the 26 million privately held businesses.
Another reason why I believe if you wish to increase sales is to hire a woman is because the majority of women in sales that I know place a greater emphasis on values. These ladies be them women sales persons or women business owners will not do the wink and the nod to get the business. Yes, there are some that still do, but from my personal observations during the last 10 years, most women believe that values cannot be compromised because of their solid relationships with their clients.
The final reason is personal experience. During the last year, every time I attend a networking event, it has always been a man trying to sell me something without building a relationship. And actions always speak louder than words.