In my work with women entrepreneurs, I often hear "But I'm not a sales person." This conversation generally comes up as we discuss how, as a successful woman business owner, it is important to focus on moneymaking activities. Trust me, selling your service or product is a moneymaking activity!
Here's the bottom line: We're all sales people. Everyday we're selling something to someone - an idea, a point of view, a product, a service, an opportunity, etc. If you, as a business owner, do not sell what your company is offering, you'll be out of business. A successful business is a moneymaking entity and if you're not making money, you probably won't be in business too long.
Is it time to stop saying, "I'm not a sales person" and begin making more money? Focus on the benefits of what your service or product can do for your customer - how your service or product can make their life easier, better or happier. The key is to totally believe in yourself and what you are offering - belief can overcome many obstacles.
If you're hesitant to "sell" what your business is offering, what is the hesitation? What are your values and beliefs about "sales?"
1. What is your definition of a sales person?
2. What positive things can you write about sales?
3. What negative things can you write about sales?
Take a minute and study your answers.
* Do you see yourself taking on the negative characteristics of "sales" when you present your service or product to others?
* How can you incorporate more of the positive characteristics of "sales" into how you are currently offering your service or product to others?
* How many ways can you mentally and emotionally change any negative perceptions of "sales people" into more positive ones?
With a strong belief in yourself, your service or product and a powerful commitment to the success of your business, you will be more willing to "share" with others.
Remember, it's not about you but about your customers. When you come from a place of giving benefit and value, you will eagerly begin sharing your services and products. Focus on the benefits of what you are offering and you'll want to tell everyone about your business and fabulous products!
I'm Sharon Michaels and my business is dedicated to empowering and coaching women in business. I show women entrepreneurs how to build a financially successful business by empowering themselves and enhancing their business-building skills.